Digital landscapes are constantly evolving.
Keeping up with the constantly evolving landscape of web design, video production, and animation is an important part of any designers toolbox. I have had the opportunity to produce websites for freelance clients and videos for in-house design projects. No matter what the medium, I am always thinking about the end user, viewer, or consumer to make it the best experience possible while also looking its best.
HIE Solutions Page Case Study
With the launch of Contexture’s new business line—Health Information Exchange and its family of solutions—I led the redesign of a key webpage to reflect the updated offerings. As graphic designer, project manager, and art director, I collaborated closely with our marketing team to develop content and direct the creation of new product illustrations that aligned with the brand’s evolving narrative.
Acting as the primary liaison with our web design agency, I oversaw timelines, creative direction, and execution—ensuring the final webpage was delivered on time, under budget, and with a polished, strategic visual presence that supported the launch.
Freelance Website Design
Producing websites for freelance clients requires wearing multiple hats—web designer, creative strategist, and trusted advisor. I’ve partnered with clients across healthcare, real estate, and education, delivering tailored digital experiences that align with their goals and elevate their brand presence.
With each project, I focus on blending design expertise with strategic insight to support long-term business growth. I'm committed to continuously expanding my skill set to better serve clients and create websites that are not only visually compelling, but purpose-driven and user-focused.
AzHDR Website & Re-Branding
Rebranding the AzHDR business line was a comprehensive and rewarding challenge—one that required a strategic blend of design leadership, brand consistency, and cross-functional collaboration. As graphic designer, art director, and liaison with our web design agency, I led the visual transformation from the ground up.
Starting with the logo, I developed a refreshed identity that reflected AzHDR’s mission and positioned the brand for future growth. From there, I built out a cohesive visual system across brochures, marketing materials, and digital assets—ensuring every touchpoint felt unified and intentional. I worked closely with internal stakeholders and our agency partners to guide the website redesign, aligning messaging, layout, and design elements to create a seamless brand experience. The result was a polished, professional presence that elevated AzHDR’s visibility and impact across platforms.
Video and Animation
Working in video and animation as a graphic designer and art director is a vibrant blend of storytelling, strategy, and visual craft. It’s where static design evolves into dynamic experiences—each frame carefully constructed to communicate emotion, clarity, and brand identity. Whether I’m developing explainer videos, animated social content, or motion graphics for presentations, I approach each project with a deep understanding of the brand’s voice and goals. From storyboarding to final render, I ensure that every motion element reinforces the narrative and remains visually consistent across platforms.
The experience shifts depending on whether I’m working in-house or as a freelancer. In-house, I collaborate closely with internal stakeholders, guiding animation style, pacing, and tone to align with long-term brand strategy. There’s a rhythm and depth to this work—an opportunity to build scalable systems and mentor junior designers exploring motion design. Freelance, on the other hand, brings a fast-paced, agile energy. I often take on multiple roles—designer, strategist, and liaison—delivering polished, on-brand content while managing client expectations and creative direction.
In both settings, my role is rooted in clarity and cohesion. I define the visual tone, create assets optimized for motion, and act as a bridge between strategy and execution. Whether working with animators, producers, or internal teams, I ensure that the final product not only looks great but tells a compelling story. Video and animation allow me to push design beyond the page—transforming ideas into movement that connects, informs, and inspires.