Designing the Experience: How Event Marketing Continues to Evolve.
Event marketing is a direct way to form new connections, provide learning opportunities, and create memorable experiences for prospects and returning customers.
PHXDW 2022 - As AIGA Board Member I had the opporunity to be on the creative team for this event.
PHXDW 2022 - Project Lead on bringing real-time tshirt printing to the event
PHXDW 2022 - Collaboration with printing vendors and board members was part of being on the creative team.
Event Program & Feedback Card - My Role was as the lead graphic designer.
As part of the creative team for Phoenix Design Week 2022, I worked under the art direction of Provoke Creative, contributing as a lead graphic designer to bring the event’s visual identity to life. Collaborating closely with Matt Fischer, I helped develop key materials including the event program, feedback cards, and signage. Our team focused on crafting a cohesive and immersive brand experience—from real-time t-shirt printing activations to vendor coordination and board member collaboration. The result was a vibrant, community-driven design showcase that reflected the spirit of PHXDW and the AIGA community.
As an art director and graphic designer wearing multiple hats, I’ve always approached event marketing as a chance to craft immersive brand experiences through design. Whether it’s a high-impact launch or a community-driven gathering, the creative materials we produce are what shape the first impression—and often, the lasting one.
In the past, I’ve led the development of tactile, layered pieces: foil-stamped invitations that felt like keepsakes, oversized backdrops that transformed spaces, and promotional items that extended the brand beyond the event itself. These weren’t just assets—they were storytelling tools, each one designed to evoke emotion and reinforce identity.
While the format of events may have shifted, the creative process hasn’t lost its edge. I’m still producing materials that carry the same weight and intention—whether it’s a digital toolkit for a hybrid experience, a social campaign that builds anticipation, or branded collateral that lives on after the event. The medium may evolve, but the mission stays the same: design that connects, inspires, and elevates the experience from start to finish.
