Marketing for events has had to adapt, it’s still all about the experience.

Event marketing is a direct way to form new connections, provide learning opportunities, and create memorable experiences for prospects and returning customers. In the past we have used intricate printing techniques on invitations, large format printing for backdrops, and unique promotional items. I am sure we will get back to doing that, but for now some of us are focused on making our virtual events just as successful as our in-person experiences.